Interpretation of the relationship between the liquor dealers and manufacturers
A successful market must include: climate, geography, and the three are indispensable, every place is the market environment and regional environment, we talk about the people and today. Now pay attention to the market dealers and enterprise win-win everyone is a community of interests, especially the emblem of wine in the marketing channel, fragmentation, the sinking of the market environment, manufacturers need to co-operate with the development of regional markets. If a single input dealers from manufacturers to support it is difficult to have as big, if the manufacturers dealers not to fit into the operation of the market, the market is difficult to expand the sales figures. Today we have a dealer locator, manufacturers, distributors and manufacturers positioning principle, dealer personnel and factory workers with a series of interpretation, let liquor and FMCG manufacturers and distributors of industry common learning progress.
business location scale manufacturers, dealers and the
According to the annual performance of water division, a private dealer groups are generally divided into four classes:
1, the small dealers, 1000000 ~ 10000000.
Business location: manufacturers make friends, strive to become the leading manufacturers of the dealer's business.
2, medium-sized distributors, 10000000 ~ 50000000.
Business location: manufacturers to find a seat, a clear product positioning, emphasis on growth, emphasis on Sustainable development.
3, large distributors, 50000000 ~ 2 hundred million.
Business location: manufacturers in product portfolio in the clear positioning, highlight the characteristics, emphasizing the sustainable development.
4, super dealers, more than 2 hundred million.
Business location: product features, manufacturers to dealers product portfolio and channel combination, can play the function of value-added services, to highlight the highlights, and take the initiative to find some manufacturers generally do not care about the Department, such as the loading and unloading workers, drivers and other positions, the establishment of relations with them, to obtain information and seek the point with the support of the.
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